Collateral Materials

I created the company’s brand manual and numerous branded templates and documents.

Website design

I led the company's website redesign. I proposed visual design according to brand guidelines and defined content organization.

Mayra’s positive attitude combined with her exceptional work has made her a pleasure to work with since she joined our team in 2013. She has been instrumental in helping to define and strengthen the company’s brand identity, and her recent initiative to redesign our website has directly resulted in increased client engagement and recognition within the industry. She exhibits an unparalleled pride in her work product and always maintains the highest level of quality.

Cynthia McNamara, Director of Clinical Operations, Cronos CCS, Inc. (USA)

Brand Identity

I designed the company’s brand manual for a pharmaceutical company. The brand manual is a guide that specifies the core message of the company and how the brand distinctive elements like the logo, the colors, imagery, and typography should be used in order to support that message.
This manual helped to achieve consistency and to make the brand identity stronger in different documents used for external communications and marketing purposes.
Also, back in 2014, I realized that the company’s website was outdated. So, I started a content inventory to identify areas for improvement such as the overall message and structure. I defined which content could be kept, which content was no longer relevant and which content should be added.
I developed the first functional prototype of the website using HTML5, CSS and JavaScript and I created mockups to provide guidance for visual design and content organization. I worked in collaboration with a web developer to create the final version of the website.
The website now clearly shows the company’s forward-thinking, it presents information in a more concise, clear way and most importantly, it aligns with the rest of the products reinforcing the brand identity.

ClientCronos CCS, Inc. (USA)ServicesBrand identity, visual designYear2013 - Present