Visual design

I designed the visual concept and customized all the assets for this project with Adobe Illustrator.

Motion graphics

I use Adobe After Effects to bring each video scene into life through engaging animations and transitions.

Mayra is an incredibly talented designer, and was able to successfully bring our vision of youth civic engagement to life. She listened to us every step of the way and was incredibly patient. It was a pleasure working with her and I’m beyond excited to share the We Power NYC Civic Engagement Training when it launches.

Olivia Brady. Youth Engagement Coordinator at New York City Campaign. (USA)

Animation

An independent New York City agency was looking to make the transition from face-to-face training to online training. They hired me to help them in this transition. For the first project, I created a series of animated videos to educate the public on the importance of their role in the election process.
After analyzing all the existing content, the agency’s goals, and their training platform, I suggested that the best approach would be to use short, highly engaging videos to get the viewers’ attention and deliver a more impactful message.
The narrative and visual design of each video was focused on the target audience and to clearly articulate the message, I worked with the Subject Matter Expert to write and record a compelling script.

ClientIndependent New York City agency (USA)ServicesVisual design, animation, digital trainingYear2020 (in progress)